NMA WEBINARS

How to make your email marketing strategy work harder and smash ROI targets.
Transactional Emails 2.0: Think Beyond The Purchase

WEDNESDAY 8 SEPTEMBER 2010 3.30pm (UK)

Register for this Complimentary Webinar

Email should be one of the most powerful tools in your marketing chest. But all too often brands allocate minimal resources to optimising email for increased engagement, brand experience and additional revenue opportunities.

This webinar will explore several, successful “transactional 2.0” email techniques, including cart and browse abandonment programs, product review requests, bounceback, order replenishment and more. We’ll look at best practices, review ROI examples of each message type and review the technologies and resources required to implement them.

Speakers:
• Loren McDonald, VP, Industry Relations Silverpop
• Justin Pearse, Editor, New Media Age

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